One 2020 study that surveyed the emotional associations of 4,598 people from 30 different countries found that people commonly associate certain colors with specific emotions.

Black: 51% of respondents associated black with sadness

White: 43% of people associated white with relief

Red: 68% associated red with love

Blue: 35% linked blue to feelings of relief

Green: 39% linked green to contentment

Yellow: 52% felt that yellow means joy

Purple: 25% reported they associated purple with pleasure

Brown: 36% linked brown to disgust

Orange: 44% associated orange with joy

Pink: 50% linked pink with love

The study's researchers suggested that such results indicated that color-emotion associations appear to have universal qualities. These shared meanings may play an essential role in aiding communication.